v0.2.0:16 — Launch-special discount codes + marketing bullets

Major feature release.

Featured (launch-special) discount codes:
  - New 'featured' flag on discount_codes (migration 0017). When true,
    the buy page renders a diagonal LAUNCH SPECIAL ribbon + slashed
    original price + new price for every applicable tier. Purchase
    endpoint auto-applies the discount for buyers who don't type a
    code. Operator-typed codes still win.
  - find_applicable_featured_discount repo helper: most-specific match
    (policy > product > global), tiebreak by created_at.
  - GET /v1/products/<slug>/policies now returns featured_discount per
    policy with the post-discount price computed server-side. SDK
    consumers + the dynamic pricing page get this for free.

Marketing bullets on policies:
  - metadata.marketing_bullets — operator-controlled copy that renders
    as additional checkmarks above the entitlement bullets on both the
    admin grid tier card and the buy page tier. For things like 'Up
    to 5 products' or 'BTCPay integration' that aren't real
    entitlement gates.
  - Authored via textarea on draft + edit policy forms.

UI:
  - 'Most popular' checkbox now on the draft tier card (was edit-only).
  - Discount codes tab grouped by product (matching Licenses /
    Subscriptions tabs). Each code row gets a 'featured' badge when
    flagged.

All 87 tests still pass. Migration is additive, no SDK changes,
backwards-compatible.

licensing-service/migrations/0017_featured_discount_codes.sql

@@ -0,0 +1,31 @@
+-- Migration 0017: featured discount codes
+--
+-- Adds a `featured` flag to discount_codes. A "featured" discount is one
+-- the operator wants prominently displayed on the buy page — typically a
+-- launch promotion or a time-limited deal — rather than a normal discount
+-- code that requires the buyer to type it in.
+--
+-- Effect when featured = true:
+--   - The buy page renders the policy's original price struck through
+--     plus the discounted price, with a "LAUNCH SPECIAL" diagonal
+--     corner ribbon and the discount tagline.
+--   - The purchase endpoint auto-applies the discount when no `code`
+--     query param / body field is supplied. Buyers who type a different
+--     code in the form get that code instead (operator-typed codes win
+--     over auto-featured codes).
+--
+-- Activation/eligibility rules are unchanged from non-featured codes:
+-- `active = 1` AND not expired AND below max_uses. So when a featured
+-- code exhausts its 100-use cap, the buy page automatically stops
+-- showing the launch-special ribbon and reverts to the standard
+-- non-discounted price.
+
+ALTER TABLE discount_codes ADD COLUMN featured INTEGER NOT NULL DEFAULT 0;
+
+-- Partial index: featured codes only. Lookups for "the active featured
+-- discount that applies to this policy" hit this index instead of
+-- scanning every discount code. Tiny table either way today, but the
+-- pattern scales.
+CREATE INDEX IF NOT EXISTS idx_discount_codes_featured
+  ON discount_codes(applies_to_policy_id, applies_to_product_id, featured)
+  WHERE featured = 1 AND active = 1;

licensing-service/src/api/buy_page.rs

@@ -120,10 +120,29 @@ pub async fn render(
         .map(|p| p.slug.clone())
         .unwrap_or_default();
 
+    // Look up applicable featured (launch-special) discounts per
+    // policy. The tier picker renders the ribbon + slashed price for
+    // any policy with a match. Sequential because policy count is
+    // small per product.
+    let mut featured_by_policy: std::collections::HashMap<String, crate::models::DiscountCode> =
+        std::collections::HashMap::new();
+    for p in &public_policies {
+        if let Ok(Some(code)) =
+            repo::find_applicable_featured_discount(&state.db, &product.id, &p.id).await
+        {
+            featured_by_policy.insert(p.id.clone(), code);
+        }
+    }
+
     // Server-render the tier picker HTML so the page is functional even
     // before JS runs. The picker only appears when the product has 2+
     // public policies; otherwise the existing single-price view is used.
-    let tiers_html = render_tier_picker(&public_policies, &initial_policy, &product);
+    let tiers_html = render_tier_picker(
+        &public_policies,
+        &initial_policy,
+        &product,
+        &featured_by_policy,
+    );
     // Compact JSON map of {policy_slug: {price, name}} so the JS can update
     // the price card when the buyer clicks a different tier.
     let tiers_json = build_tiers_json(&public_policies, &product);
@@ -319,17 +338,46 @@ h1 {{
 .tier-description {{
   font-size:13.5px; line-height:1.45; color:var(--ink-700); margin:0;
 }}
-.tier-entitlements {{
+/* Launch-special ribbon — diagonal banner anchored to the top-right
+   corner of any tier with an active featured discount. Plus the
+   strike-through original-price line that renders ABOVE the
+   discounted price. */
+.tier.has-launch {{ overflow:hidden; }}
+.tier-launch-ribbon {{
+  position:absolute; top:14px; right:-44px;
+  background:var(--gold-500); color:var(--navy-950);
+  font-family:var(--font-display); font-weight:700; font-size:10.5px;
+  letter-spacing:0.14em; text-transform:uppercase;
+  padding:4px 50px; transform:rotate(35deg);
+  box-shadow:0 2px 6px rgba(14,31,51,0.15);
+  z-index:2;
+}}
+.tier-launch-meta {{
+  font-size:11.5px; color:var(--gold-700); font-weight:600;
+  margin-top:4px;
+}}
+.tier-price-original {{
+  font-family:var(--font-display); font-weight:500; font-size:14px;
+  color:var(--ink-500); margin-top:4px;
+  text-decoration:line-through; text-decoration-color:rgba(14,31,51,0.4);
+}}
+.tier-price-original-unit {{
+  font-size:11.5px; margin-left:4px; color:var(--ink-500);
+}}
+.tier-entitlements, .tier-bullets {{
   list-style:none; padding:0; margin:6px 0 0;
   font-size:13px; color:var(--ink-700);
 }}
-.tier-entitlements li {{
+.tier-entitlements li, .tier-bullets li {{
   padding:3px 0 3px 18px; position:relative;
 }}
-.tier-entitlements li::before {{
+.tier-entitlements li::before, .tier-bullets li::before {{
   content:'✓'; position:absolute; left:0; top:3px;
   color:var(--gold-700); font-weight:700;
 }}
+/* Marketing bullets render above entitlements with a slightly tighter
+   top margin so they read as one coherent feature list. */
+.tier-bullets + .tier-entitlements {{ margin-top:2px; }}
 .tier-select-btn {{
   margin-top:auto;
   padding:8px 12px;
@@ -931,6 +979,7 @@ fn render_tier_picker(
     policies: &[crate::models::Policy],
     initial: &Option<crate::models::Policy>,
     product: &crate::models::Product,
+    featured_by_policy: &std::collections::HashMap<String, crate::models::DiscountCode>,
 ) -> String {
     if policies.len() < 2 {
         return String::new();
@@ -949,14 +998,75 @@ fn render_tier_picker(
             // For SAT-currency products, the override is in sats; for
             // fiat-priced products it's in cents (USD/EUR). The price
             // unit cell renders in the right denomination either way.
-            let (price_fmt, price_unit) = if product.price_currency == "SAT" {
+            let base_price_units: i64 = if product.price_currency == "SAT" {
-                let price = p.price_sats_override.unwrap_or(product.price_sats);
+                p.price_sats_override.unwrap_or(product.price_sats)
-                (format_thousands(price), "sats".to_string())
             } else {
-                let cents = p.price_sats_override.unwrap_or(product.price_value);
+                p.price_sats_override.unwrap_or(product.price_value)
+            };
+            // Featured discount (if any) — apply the same math the
+            // purchase endpoint uses so the buyer sees the same number
+            // here as at checkout. Note: for fiat products the units
+            // are cents, but compute_discount is currency-agnostic
+            // (works on any positive integer).
+            let featured = featured_by_policy.get(&p.id);
+            let discount_units = featured
+                .map(|c| crate::api::purchase::compute_discount(&c.kind, c.amount, base_price_units))
+                .unwrap_or(0);
+            let post_discount_units = (base_price_units - discount_units).max(0);
+            let (price_fmt, price_unit) = if product.price_currency == "SAT" {
+                (format_thousands(post_discount_units), "sats".to_string())
+            } else {
+                let cents = post_discount_units;
                 let main = format!("{}.{:02}", cents / 100, (cents.abs() % 100));
                 (main, product.price_currency.clone())
             };
+            // Original (pre-discount) price for the strikethrough.
+            let original_fmt = if featured.is_some() {
+                if product.price_currency == "SAT" {
+                    format_thousands(base_price_units)
+                } else {
+                    format!("{}.{:02}", base_price_units / 100, (base_price_units.abs() % 100))
+                }
+            } else {
+                String::new()
+            };
+            // Ribbon + slashed-original-price markup. Only emitted when
+            // a featured discount actually applies.
+            let (featured_ribbon, original_price_html) = if let Some(code) = featured {
+                let tagline = if code.kind == "percent" {
+                    format!("{}% OFF", code.amount / 100)
+                } else if code.kind == "free_license" {
+                    "FREE".to_string()
+                } else if code.kind == "set_price" {
+                    "LIMITED PRICE".to_string()
+                } else {
+                    "LAUNCH SPECIAL".to_string()
+                };
+                let remaining = code.max_uses.map(|m| (m - code.used_count).max(0)).unwrap_or(-1);
+                let remaining_html = if remaining > 0 {
+                    format!(
+                        "<div class=\"tier-launch-meta\">Limited: {} of {} remaining</div>",
+                        remaining,
+                        code.max_uses.unwrap_or(0)
+                    )
+                } else {
+                    String::new()
+                };
+                (
+                    format!(
+                        "<div class=\"tier-launch-ribbon\">{}</div>{}",
+                        html_escape(&tagline),
+                        remaining_html,
+                    ),
+                    format!(
+                        "<div class=\"tier-price-original\">{}<span class=\"tier-price-original-unit\">{}</span></div>",
+                        original_fmt,
+                        if product.price_currency == "SAT" { "sats" } else { product.price_currency.as_str() },
+                    ),
+                )
+            } else {
+                (String::new(), String::new())
+            };
             let description = p
                 .metadata
                 .get("description")
@@ -982,6 +1092,29 @@ fn render_tier_picker(
             // If the product has an entitlements catalog, render
             // each policy entitlement using the catalog's display
             // name + description (as a tooltip). Falls back to the
+            // Marketing bullets — operator-controlled copy from
+            // metadata.marketing_bullets. Rendered as ✓ checkmarks
+            // above the entitlement bullets. Skipped silently if
+            // absent / wrong shape.
+            let marketing_html = p
+                .metadata
+                .get("marketing_bullets")
+                .and_then(|v| v.as_array())
+                .map(|arr| {
+                    let lis: Vec<String> = arr
+                        .iter()
+                        .filter_map(|v| v.as_str())
+                        .map(|s| s.trim())
+                        .filter(|s| !s.is_empty())
+                        .map(|s| format!("<li>{}</li>", html_escape(s)))
+                        .collect();
+                    if lis.is_empty() {
+                        String::new()
+                    } else {
+                        format!("<ul class=\"tier-bullets\">{}</ul>", lis.join(""))
+                    }
+                })
+                .unwrap_or_default();
             // raw slug if the catalog is empty or the slug isn't in
             // it (legacy slugs that predate the catalog land here).
             let entitlements_html = if p.entitlements.is_empty() {
@@ -1075,12 +1208,22 @@ fn render_tier_picker(
             } else {
                 ("", String::new(), String::new())
             };
+            // Add `has-launch` to the card class when a featured
+            // discount applies so the CSS can lift the price + draw
+            // the diagonal ribbon.
+            let classes = if featured.is_some() {
+                format!("{} has-launch", classes)
+            } else {
+                classes.clone()
+            };
             format!(
-                r#"<div class="{classes}" data-policy-slug="{slug}">{popular_pill}<div class="tier-name">{name}</div><div class="tier-price">{price_fmt}<span class="tier-price-unit">{price_unit}{cadence_suffix}</span></div>{dur_html}{recurring_meta}{trial_banner}{trial_meta}{description_html}{entitlements_html}<button type="button" class="tier-select-btn">Select</button></div>"#,
+                r#"<div class="{classes}" data-policy-slug="{slug}">{popular_pill}{featured_ribbon}<div class="tier-name">{name}</div>{original_price_html}<div class="tier-price">{price_fmt}<span class="tier-price-unit">{price_unit}{cadence_suffix}</span></div>{dur_html}{recurring_meta}{trial_banner}{trial_meta}{description_html}{marketing_html}{entitlements_html}<button type="button" class="tier-select-btn">Select</button></div>"#,
                 classes = classes,
                 slug = slug_attr,
                 popular_pill = popular_pill,
+                featured_ribbon = featured_ribbon,
                 name = name,
+                original_price_html = original_price_html,
                 price_fmt = price_fmt,
                 price_unit = price_unit,
                 cadence_suffix = cadence_suffix,
@@ -1089,6 +1232,7 @@ fn render_tier_picker(
                 trial_banner = trial_banner,
                 trial_meta = trial_meta,
                 description_html = description_html,
+                marketing_html = marketing_html,
                 entitlements_html = entitlements_html,
             )
         })

licensing-service/src/api/discount_codes.rs

@@ -47,6 +47,12 @@ pub struct CreateDiscountCodeReq {
     pub referrer_label: Option<String>,
     #[serde(default)]
     pub description: String,
+    /// Mark this as a "launch special" — publicly displayed on the buy
+    /// page with a diagonal LAUNCH SPECIAL ribbon + original price
+    /// struck through. Auto-applies for buyers who don't type any
+    /// code. Operator-typed codes still win when the buyer pastes one.
+    #[serde(default)]
+    pub featured: bool,
 }
 
 pub async fn create(
@@ -117,6 +123,7 @@ pub async fn create(
         policy_id.as_deref(),
         req.referrer_label.as_deref(),
         &req.description,
+        req.featured,
     )
     .await?;
 
@@ -197,6 +204,10 @@ pub struct UpdateDiscountCodeReq {
     pub description: Option<String>,
     #[serde(default, deserialize_with = "deser_double_option", skip_serializing_if = "Option::is_none")]
     pub referrer_label: Option<Option<String>>,
+    /// Toggle the launch-special public-display flag. `Some(true)` to
+    /// promote, `Some(false)` to demote, omit to leave alone.
+    #[serde(default, skip_serializing_if = "Option::is_none")]
+    pub featured: Option<bool>,
 }
 
 /// Helper for `Option<Option<T>>` with serde — distinguishes "not present in
@@ -227,6 +238,7 @@ pub async fn update(
         req.expires_at.as_ref().map(|opt| opt.as_deref()),
         req.description.as_deref(),
         req.referrer_label.as_ref().map(|opt| opt.as_deref()),
+        req.featured,
     )
     .await?;
 

licensing-service/src/api/policies.rs

@@ -778,6 +778,22 @@ pub async fn list_public_policies(
     }
     let policies = repo::list_public_policies_by_product(&state.db, &product.id).await?;
 
+    // For each policy, look up an applicable active featured discount
+    // (if any). The buy page + dynamic pricing page render the ribbon +
+    // slashed price using this. Done as a sequential loop because the
+    // policy count per product is small (≤ tier-cap = 5 on Creator,
+    // unlimited on Pro but realistically <20). Switch to a single
+    // batched SQL if profiling ever flags this.
+    let mut featured_by_policy: std::collections::HashMap<String, crate::models::DiscountCode> =
+        std::collections::HashMap::new();
+    for p in &policies {
+        if let Some(code) =
+            repo::find_applicable_featured_discount(&state.db, &product.id, &p.id).await?
+        {
+            featured_by_policy.insert(p.id.clone(), code);
+        }
+    }
+
     let policies_json: Vec<Value> = policies
         .into_iter()
         .map(|p| {
@@ -797,7 +813,41 @@ pub async fn list_public_policies(
                 .get("highlight")
                 .and_then(|v| v.as_bool())
                 .unwrap_or(false);
+            // Marketing bullets: operator-controlled copy that renders
+            // as ✓ checkmarks ABOVE the entitlement bullets on the buy
+            // page. Stored as an array of strings in metadata; passes
+            // through to JSON unchanged.
+            let marketing_bullets = p
+                .metadata
+                .get("marketing_bullets")
+                .cloned()
+                .unwrap_or_else(|| json!([]));
             let price_sats = p.price_sats_override.unwrap_or(product.price_sats);
+            // Featured discount (if any) — compute the post-discount
+            // price the buyer would actually pay if they bought right
+            // now without typing any code. We mirror the same math
+            // the purchase endpoint applies (compute_discount), and
+            // floor the result at 0 so a 100%-off code doesn't go
+            // negative.
+            let featured = featured_by_policy.get(&p.id).map(|code| {
+                let discount = crate::api::purchase::compute_discount(
+                    &code.kind, code.amount, price_sats,
+                );
+                let final_price = (price_sats - discount).max(0);
+                let remaining = code.max_uses.map(|m| (m - code.used_count).max(0));
+                json!({
+                    "code": code.code,
+                    "kind": code.kind,
+                    "amount": code.amount,
+                    "description": code.description,
+                    "expires_at": code.expires_at,
+                    "max_uses": code.max_uses,
+                    "used_count": code.used_count,
+                    "remaining_uses": remaining,
+                    "discount_applied_sats": discount,
+                    "discounted_price_sats": final_price,
+                })
+            });
             json!({
                 "slug": p.slug,
                 "name": p.name,
@@ -807,12 +857,16 @@ pub async fn list_public_policies(
                 "max_machines": p.max_machines,
                 "is_trial": p.is_trial,
                 "entitlements": p.entitlements,
+                "marketing_bullets": marketing_bullets,
                 "highlighted": highlighted,
                 // Recurring-subscription cadence — buy page renders
                 // "Renews every N days" / "$X/month" when is_recurring=true.
                 "is_recurring": p.is_recurring,
                 "renewal_period_days": p.renewal_period_days,
                 "trial_days": p.trial_days,
+                // Featured (launch-special) discount metadata —
+                // null when no applicable featured code exists.
+                "featured_discount": featured,
             })
         })
         .collect();

licensing-service/src/api/purchase.rs

@@ -249,8 +249,28 @@ pub async fn start(
     //
     // If C, D, or E fail after B succeeded, we call release_code_slot to
     // give the slot back.
+    // Determine the effective discount code. If the buyer typed one,
+    // honor it (operator-typed beats auto-applied). Otherwise, look up
+    // the most applicable active featured discount for the chosen
+    // policy and use it. This is the "launch special" auto-apply
+    // path — operators can run a public promo without making buyers
+    // type the code.
+    let explicit_code: Option<String> = req
+        .code
+        .as_deref()
+        .filter(|s| !s.trim().is_empty())
+        .map(|s| s.to_string());
+    let effective_code: Option<String> = if explicit_code.is_some() {
+        explicit_code
+    } else if let Some(pol) = chosen_policy.as_ref() {
+        repo::find_applicable_featured_discount(&state.db, &product.id, &pol.id)
+            .await?
+            .map(|c| c.code)
+    } else {
+        None
+    };
     let (final_price, reservation, discount_applied) = if let Some(raw_code) =
-        req.code.as_deref().filter(|s| !s.trim().is_empty())
+        effective_code.as_deref().filter(|s| !s.trim().is_empty())
     {
         let code = repo::get_discount_code_by_code(&state.db, raw_code)
             .await?
@@ -528,7 +548,9 @@ pub async fn start(
 
 /// Apply the discount math. Returns the sats to subtract from `base`.
 /// Caller is responsible for clamping the result (and for floor enforcement).
-fn compute_discount(kind: &str, amount: i64, base_price_sats: i64) -> i64 {
+/// `pub(crate)` so the public policies endpoint can preview the post-
+/// discount price on tier cards for featured (auto-applied) codes.
+pub(crate) fn compute_discount(kind: &str, amount: i64, base_price_sats: i64) -> i64 {
     match kind {
         "percent" => {
             // amount is basis points (0..=10000). 5000 == 50%.

licensing-service/src/db/repo.rs

@@ -2064,6 +2064,13 @@ pub async fn list_audit(
 // ---------- Discount codes ----------
 
 fn row_to_discount_code(row: sqlx::sqlite::SqliteRow) -> DiscountCode {
+    // `featured` lands in migration 0017. Same fallback pattern as
+    // tier_rank / archived_at — try_get + ok().flatten() so pre-0017
+    // databases (theoretical) don't crash here.
+    let featured: bool = row
+        .try_get::<i64, _>("featured")
+        .map(|v| v != 0)
+        .unwrap_or(false);
     DiscountCode {
         id: row.get("id"),
         code: row.get("code"),
@@ -2077,6 +2084,7 @@ fn row_to_discount_code(row: sqlx::sqlite::SqliteRow) -> DiscountCode {
         referrer_label: row.get("referrer_label"),
         description: row.get("description"),
         active: row.get::<i64, _>("active") != 0,
+        featured,
         created_at: row.get("created_at"),
         updated_at: row.get("updated_at"),
     }
@@ -2122,6 +2130,7 @@ pub async fn create_discount_code(
         applies_to_policy_id,
         referrer_label,
         description,
+        false, // not featured by default — backwards-compat for callers
     )
     .await
 }
@@ -2148,6 +2157,7 @@ pub async fn create_discount_code_with_currency(
     applies_to_policy_id: Option<&str>,
     referrer_label: Option<&str>,
     description: &str,
+    featured: bool,
 ) -> AppResult<DiscountCode> {
     if !matches!(
         kind,
@@ -2203,8 +2213,8 @@ pub async fn create_discount_code_with_currency(
         "INSERT INTO discount_codes
          (id, code, kind, amount, discount_currency, max_uses, used_count, expires_at,
           applies_to_product_id, applies_to_policy_id, referrer_label,
-          description, active, created_at, updated_at)
+          description, active, featured, created_at, updated_at)
-         VALUES (?, ?, ?, ?, ?, ?, 0, ?, ?, ?, ?, ?, 1, ?, ?)",
+         VALUES (?, ?, ?, ?, ?, ?, 0, ?, ?, ?, ?, ?, 1, ?, ?, ?)",
     )
     .bind(&id)
     .bind(&normalized)
@@ -2217,6 +2227,7 @@ pub async fn create_discount_code_with_currency(
     .bind(applies_to_policy_id)
     .bind(referrer_label)
     .bind(description)
+    .bind(featured as i64)
     .bind(&now)
     .bind(&now)
     .execute(pool)
@@ -2239,7 +2250,7 @@ pub async fn get_discount_code_by_id(
     let row = sqlx::query(
         "SELECT id, code, kind, amount, max_uses, used_count, expires_at,
                 applies_to_product_id, applies_to_policy_id, referrer_label,
-                description, active, created_at, updated_at
+                description, active, featured, created_at, updated_at
          FROM discount_codes WHERE id = ?",
     )
     .bind(id)
@@ -2256,7 +2267,7 @@ pub async fn get_discount_code_by_code(
     let row = sqlx::query(
         "SELECT id, code, kind, amount, max_uses, used_count, expires_at,
                 applies_to_product_id, applies_to_policy_id, referrer_label,
-                description, active, created_at, updated_at
+                description, active, featured, created_at, updated_at
          FROM discount_codes WHERE code = ?",
     )
     .bind(&normalized)
@@ -2272,18 +2283,72 @@ pub async fn list_discount_codes(
     let q = if only_active {
         "SELECT id, code, kind, amount, max_uses, used_count, expires_at,
                 applies_to_product_id, applies_to_policy_id, referrer_label,
-                description, active, created_at, updated_at
+                description, active, featured, created_at, updated_at
          FROM discount_codes WHERE active = 1 ORDER BY created_at DESC"
     } else {
         "SELECT id, code, kind, amount, max_uses, used_count, expires_at,
                 applies_to_product_id, applies_to_policy_id, referrer_label,
-                description, active, created_at, updated_at
+                description, active, featured, created_at, updated_at
          FROM discount_codes ORDER BY created_at DESC"
     };
     let rows = sqlx::query(q).fetch_all(pool).await?;
     Ok(rows.into_iter().map(row_to_discount_code).collect())
 }
 
+/// Find the most-applicable active featured discount for a given
+/// (product_id, policy_id) pair, if any. Returns `None` if no featured
+/// code applies, or if all matching codes are expired / exhausted /
+/// inactive. Precedence: policy-specific > product-specific > global,
+/// then by created_at ascending (operator-set priority).
+///
+/// Used by:
+///   - `GET /v1/products/<slug>/policies` to surface launch-special
+///     prices on the public buy page + dynamic pricing page.
+///   - `POST /v1/purchase` to auto-apply the featured code when the
+///     buyer doesn't type one.
+pub async fn find_applicable_featured_discount(
+    pool: &SqlitePool,
+    product_id: &str,
+    policy_id: &str,
+) -> AppResult<Option<DiscountCode>> {
+    let now = Utc::now().to_rfc3339();
+    // The SQL filters by featured + active + not-expired +
+    // remaining-uses, scopes to either the policy, the product, or
+    // global, and orders by specificity (policy match first) then
+    // created_at ascending. LIMIT 1 — we only need the winner.
+    let row = sqlx::query(
+        "SELECT id, code, kind, amount, max_uses, used_count, expires_at,
+                applies_to_product_id, applies_to_policy_id, referrer_label,
+                description, active, featured, created_at, updated_at
+         FROM discount_codes
+         WHERE featured = 1
+           AND active = 1
+           AND (expires_at IS NULL OR expires_at > ?)
+           AND (max_uses IS NULL OR used_count < max_uses)
+           AND (
+                applies_to_policy_id = ?
+             OR (applies_to_policy_id IS NULL AND applies_to_product_id = ?)
+             OR (applies_to_policy_id IS NULL AND applies_to_product_id IS NULL)
+           )
+         ORDER BY
+           CASE
+             WHEN applies_to_policy_id = ? THEN 0
+             WHEN applies_to_product_id = ? THEN 1
+             ELSE 2
+           END,
+           created_at ASC
+         LIMIT 1",
+    )
+    .bind(&now)
+    .bind(policy_id)
+    .bind(product_id)
+    .bind(policy_id)
+    .bind(product_id)
+    .fetch_optional(pool)
+    .await?;
+    Ok(row.map(row_to_discount_code))
+}
+
 pub async fn set_discount_code_active(
     pool: &SqlitePool,
     id: &str,
@@ -2317,6 +2382,7 @@ pub async fn update_discount_code(
     expires_at: Option<Option<&str>>,
     description: Option<&str>,
     referrer_label: Option<Option<&str>>,
+    featured: Option<bool>,
 ) -> AppResult<DiscountCode> {
     // Re-fetch to validate amount against the existing kind.
     let existing = get_discount_code_by_id(pool, id)
@@ -2377,6 +2443,9 @@ pub async fn update_discount_code(
     if referrer_label.is_some() {
         sets.push("referrer_label = ?");
     }
+    if featured.is_some() {
+        sets.push("featured = ?");
+    }
     if sets.is_empty() {
         return Ok(existing);
     }
@@ -2402,6 +2471,9 @@ pub async fn update_discount_code(
     if let Some(opt_r) = referrer_label {
         q = q.bind(opt_r);
     }
+    if let Some(f) = featured {
+        q = q.bind(f as i64);
+    }
     q = q.bind(&now).bind(id);
     q.execute(pool).await?;
 

licensing-service/src/models.rs

@@ -324,6 +324,13 @@ pub struct DiscountCode {
     pub referrer_label: Option<String>,
     pub description: String,
     pub active: bool,
+    /// When `true`, the buy page renders this code as a public "launch
+    /// special" — striking the original price, showing the discounted
+    /// price, with a "LAUNCH SPECIAL" diagonal ribbon. The purchase
+    /// endpoint auto-applies it for buyers who don't type any code.
+    /// Operator-typed codes still win if the buyer manually enters one.
+    #[serde(default)]
+    pub featured: bool,
     pub created_at: String,
     pub updated_at: String,
 }

licensing-service/web/index.html

@@ -1451,7 +1451,7 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
     const status = el('div', { class: 'muted', style: 'margin-top:6px; font-size:12.5px;' }, '')
     const card = el('div', {
       style: 'background:var(--cream-50); border:1px solid var(--border-1); ' +
-        'border-radius:12px; max-width:480px; width:100%; padding:24px; ' +
+        'border-radius:12px; max-width:640px; width:100%; padding:24px; ' +
         'box-shadow:0 0 0 1px var(--gold-500) inset, 0 16px 32px rgba(14,31,51,0.20);',
     }, [
       el('div', { class: 'eyebrow', style: 'margin-bottom:8px' }, 'Edit product'),
@@ -1912,6 +1912,9 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
     const meta = pol.metadata || {}
     const description = (typeof meta.description === 'string') ? meta.description : ''
     const highlight = !!meta.highlight
+    const marketingBulletsInit = Array.isArray(meta.marketing_bullets)
+      ? meta.marketing_bullets.join('\n')
+      : ''
 
     const nameField = formInput('e_pol_name', 'Display name', { value: pol.name || '', required: true })
     const descField = formInput('e_pol_description', 'Tier description (optional)', {
@@ -1956,6 +1959,11 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
       return host
     })()
     const highlightField = formCheckbox('e_pol_highlight', 'Mark as "Most popular" on the tier picker')
+    const bulletsField = formInput('e_pol_bullets', 'Marketing bullets (optional)', {
+      textarea: true,
+      value: marketingBulletsInit,
+      hint: 'One per line. Renders as ✓ checkmarks above the entitlements on the buy page. Use for things like "Up to 5 products" or "BTCPay integration" that aren\'t real entitlements.',
+    })
     if (highlight) setTimeout(() => {
       const cb = card.querySelector('[name=e_pol_highlight]')
       if (cb) cb.checked = true
@@ -2039,6 +2047,7 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
       el('div', { class: 'row-2' }, [presetSel, customDur]),
       el('div', { class: 'row-2' }, [graceField, machinesField]),
       entField,
+      bulletsField,
       el('div', { class: 'row-2' }, [highlightField, trialField]),
       // Tier ladder rank — sits in its own row above the recurring section.
       tierRankField,
@@ -2083,6 +2092,10 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
             else delete newMetadata.description
             if (newHighlight) newMetadata.highlight = true
             else delete newMetadata.highlight
+            const newBullets = (card.querySelector('[name=e_pol_bullets]').value || '')
+              .split('\n').map((s) => s.trim()).filter(Boolean)
+            if (newBullets.length > 0) newMetadata.marketing_bullets = newBullets
+            else delete newMetadata.marketing_bullets
             const priceRaw = card.querySelector('[name=e_pol_price]').value.trim()
             const price_sats_override = priceRaw === '' ? null : Math.max(0, parseInt(priceRaw, 10) || 0)
             // Recurring subscription — send the fields whenever the operator
@@ -2227,12 +2240,32 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
           pol.trial_days + ' day free trial')
       : null
 
+    // Marketing bullets — operator-controlled copy that renders as
+    // ✓ checkmarks ABOVE the entitlement bullets. Things like
+    // "Up to 5 products" or "BTCPay integration" that aren't real
+    // entitlement gates but are buyer-relevant.
+    const marketingBullets = Array.isArray((pol.metadata || {}).marketing_bullets)
+      ? pol.metadata.marketing_bullets
+      : []
+    const marketingList = marketingBullets.length === 0
+      ? null
+      : el('ul', {
+          style: 'list-style:none; padding:0; margin:8px 0 0; font-size:12.5px; color:var(--ink-700)',
+        }, marketingBullets.map((b) => el('li', {
+          style: 'padding:2px 0 2px 16px; position:relative',
+        }, [
+          el('span', {
+            style: 'position:absolute; left:0; top:2px; color:var(--gold-700); font-weight:700',
+          }, '✓'),
+          b,
+        ])))
+
     // Entitlements as small chips with display name + tooltip.
     const cat = product.entitlements_catalog || []
     const entChips = (pol.entitlements || []).length === 0
       ? null
       : el('ul', {
-          style: 'list-style:none; padding:0; margin:8px 0 0; font-size:12.5px; color:var(--ink-700)',
+          style: 'list-style:none; padding:0; margin:' + (marketingList ? '2px' : '8px') + ' 0 0; font-size:12.5px; color:var(--ink-700)',
         }, (pol.entitlements || []).map((slug) => {
           const entry = cat.find((c) => c.slug === slug)
           const display = entry && entry.name ? entry.name : slug
@@ -2379,6 +2412,21 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
         (isArchived ? ' opacity:0.55; background:repeating-linear-gradient(135deg, var(--cream-50) 0 10px, rgba(14,31,51,0.025) 10px 20px);' : ''),
     }, [
       popularPill,
+      // Drag-handle affordance — shown only on non-archived (draggable)
+      // tiers. Subtle muted icon top-right; the cursor still flips to
+      // grab on hover anywhere on the card, this just makes the
+      // affordance discoverable without reading any intro text.
+      !isArchived
+        ? el('div', {
+            style:
+              'position:absolute; top:8px; right:8px; ' +
+              'color:var(--ink-500); opacity:0.5; ' +
+              'display:flex; align-items:center; pointer-events:none;',
+            title: 'Drag to reorder tier ladder',
+          }, [
+            el('i', { 'data-lucide': 'grip-vertical', style: 'width:16px;height:16px' }),
+          ])
+        : null,
       el('div', {
         style: 'font-family:var(--font-display); font-weight:600; font-size:18px; color:var(--navy-950); letter-spacing:-0.01em',
       }, pol.name),
@@ -2401,6 +2449,7 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
       description ? el('p', {
         style: 'font-size:13px; line-height:1.45; color:var(--ink-700); margin:6px 0 0',
       }, description) : null,
+      marketingList,
       entChips,
       el('div', { class: 'muted', style: 'font-size:11px; margin-top:4px' },
         (pol._license_count || 0) + ' license' + ((pol._license_count || 0) === 1 ? '' : 's')),
@@ -2547,6 +2596,21 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
       class: 'input', type: 'number', min: '1', value: '30', style: 'width:60px',
     })
 
+    // "Most popular" highlight + free-form marketing bullets. Both
+    // write into metadata: metadata.highlight (boolean — drives the
+    // "Most popular" pill on the buy page tier card) and
+    // metadata.marketing_bullets (array of strings — extra ✓ bullets
+    // rendered above the entitlement bullets on the buy page card).
+    // Marketing bullets aren't enforced anywhere; they're operator-
+    // controlled copy for things like "5 active products" or "BTCPay
+    // integration" that don't map to a real entitlement gate.
+    const highlightCb = el('input', { type: 'checkbox' })
+    const bulletsTextarea = el('textarea', {
+      class: 'input', rows: '3',
+      placeholder: 'One bullet per line — e.g.\nUp to 5 products\nBTCPay integration\nWebhooks + audit log',
+      style: 'font-family:var(--font-body); font-size:12px; line-height:1.45;',
+    })
+
     // Tip recipient (advanced — collapsed by default to keep the
     // card narrow).
     const status = el('div', { style: 'font-size:12px; min-height:16px' }, '')
@@ -2574,6 +2638,21 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
         ? 'Click to toggle. Defined on the product\'s catalog.'
         : 'Comma-separated slugs. Define a product catalog for click-to-pick.',
         entHost),
+      // "Most popular" toggle — drives the gold-pill anchored above
+      // the tier card on the buy page.
+      el('div', { style: 'display:flex; align-items:center; gap:6px; margin-top:8px' }, [
+        highlightCb,
+        el('label', { class: 'lbl', style: 'margin:0; font-size:11.5px; display:flex; align-items:center' }, [
+          'Mark as "Most popular"',
+          helpIcon('Renders a "Most popular" pill above this tier card on the buy page. Pick one tier per product.'),
+        ]),
+      ]),
+      // Free-form marketing bullets — operator-controlled copy that
+      // renders as additional ✓ checkmarks above the entitlement
+      // bullets. Not enforced anywhere; pure marketing surface.
+      fieldRow('Marketing bullets',
+        'One per line. Buyer sees these as ✓ checkmarks above the entitlement bullets on the buy page. Use for things like "Up to 5 products" or "BTCPay integration" that aren\'t real entitlements.',
+        bulletsTextarea),
       // Recurring section — minimal, expanded inline (no nested
       // disclosure; cards already imply compactness).
       el('div', { style: 'display:flex; align-items:center; gap:6px; margin-top:8px' }, [
@@ -2611,6 +2690,13 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
               const durationSeconds = durationSel.value === 'custom'
                 ? Math.max(1, parseInt(customDaysInput.value, 10) || 0) * 86400
                 : parseInt(durationSel.value, 10) || 0
+              const marketingBullets = bulletsTextarea.value
+                .split('\n')
+                .map((s) => s.trim())
+                .filter(Boolean)
+              const metadata = {}
+              if (highlightCb.checked) metadata.highlight = true
+              if (marketingBullets.length > 0) metadata.marketing_bullets = marketingBullets
               const body = {
                 product_slug: product.slug,
                 slug: slugInput.value.trim(),
@@ -2620,7 +2706,7 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
                 max_machines: parseInt(maxMachinesInput.value, 10),
                 is_trial: false,
                 entitlements: Array.isArray(entRead()) ? entRead() : entRead(),
-                metadata: {},
+                metadata: metadata,
                 price_sats_override: isSat
                   ? Math.max(0, parseInt(priceInput.value, 10) || 0)
                   : Math.max(0, Math.round(parseFloat(priceInput.value) * 100) || 0),
@@ -3201,15 +3287,13 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
       localStorage.setItem('ks_show_archived_policies', archivedToggle.checked ? '1' : '0')
       routes.policies()
     })
-    target.appendChild(plainCard([
+    target.appendChild(el('div', {
-      el('div', { style: 'display:flex; align-items:center; gap:14px; flex-wrap:wrap' }, [
+      style: 'display:flex; justify-content:flex-end; margin-bottom:14px',
-        el('p', { class: 'muted', style: 'margin:0; flex:1; min-width:280px' },
+    }, [
-          'Reusable license templates per product. The policy slugged "default" is consumed by the public purchase flow; other slugs are used by manual license issuance. Click the dashed "+ Add tier" card to author a new policy. Drag tier cards left/right to reorder — the ladder rank used by tier-upgrade flow follows the visual order.'),
+      el('label', {
-        el('label', {
+        for: 'showArchivedPolicies',
-          for: 'showArchivedPolicies',
+        style: 'font-size:12.5px; color:var(--ink-700); white-space:nowrap; cursor:pointer',
-          style: 'font-size:12.5px; color:var(--ink-700); white-space:nowrap; cursor:pointer',
+      }, [archivedToggle, 'Show archived']),
-        }, [archivedToggle, 'Show archived']),
-      ]),
     ]))
     // Intentionally not used: `create` (legacy disclosure-form
     // create-policy flow). Kept around as dead code for one release
@@ -3602,6 +3686,14 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
         ]),
         formInput('referrer_label', 'Referrer / campaign label (optional)'),
         formInput('description', 'Description (internal note)', { textarea: true }),
+        el('div', { style: 'display:flex; align-items:flex-start; gap:8px; margin-top:8px' }, [
+          el('input', { type: 'checkbox', name: 'featured', id: 'create_featured_cb', style: 'margin-top:3px' }),
+          el('label', { for: 'create_featured_cb', style: 'font-size:12.5px; line-height:1.45; cursor:pointer' }, [
+            el('strong', null, 'Featured (launch special) '),
+            el('span', { class: 'muted' },
+              '— display on the buy page with a diagonal "LAUNCH SPECIAL" ribbon + the original price struck through. Auto-applies to buyers who don\'t type a code. Operator-typed codes still win when a buyer pastes one.'),
+          ]),
+        ]),
         el('button', { class: 'btn primary', onclick: async function () {
           const status = el('div', { class: 'muted', style: 'margin-top:8px' }, 'Creating…')
           create.querySelector('.body').appendChild(status)
@@ -3632,6 +3724,8 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
             if (ps) body.product_slug = ps
             const rl = create.querySelector('[name=referrer_label]').value.trim()
             if (rl) body.referrer_label = rl
+            const featured = create.querySelector('[name=featured]').checked
+            if (featured) body.featured = true
             await api('/v1/admin/discount-codes', { method: 'POST', body })
             status.replaceWith(ok('Created. Reloading…'))
             setTimeout(routes.codes, 600)
@@ -3696,6 +3790,23 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
         textarea: true,
         value: c.description || '',
       })
+      // Featured toggle — same shape as in Create. Pre-populated with
+      // the existing value.
+      const featuredCb = el('input', {
+        type: 'checkbox', name: 'e_featured', id: 'e_featured_cb',
+        style: 'margin-top:3px',
+      })
+      if (c.featured) featuredCb.checked = true
+      const featuredField = el('div', {
+        style: 'display:flex; align-items:flex-start; gap:8px; margin-top:8px',
+      }, [
+        featuredCb,
+        el('label', { for: 'e_featured_cb', style: 'font-size:12.5px; line-height:1.45; cursor:pointer' }, [
+          el('strong', null, 'Featured (launch special) '),
+          el('span', { class: 'muted' },
+            '— display on the buy page with a diagonal ribbon + slashed price. Auto-applies for buyers who don\'t type a code.'),
+        ]),
+      ])
       const saveBtn = el('button', { class: 'btn primary', onclick: async function () {
         const status = el('div', { class: 'muted', style: 'margin-top:8px' }, 'Saving…')
         editPanel.appendChild(status)
@@ -3714,6 +3825,7 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
           const refRaw = editPanel.querySelector('[name=e_referrer_label]').value.trim()
           body.referrer_label = refRaw === '' ? null : refRaw
           body.description = editPanel.querySelector('[name=e_description]').value || ''
+          body.featured = editPanel.querySelector('[name=e_featured]').checked
           await api('/v1/admin/discount-codes/' + c.id, { method: 'PATCH', body })
           status.replaceWith(ok('Saved. Reloading…'))
           setTimeout(routes.codes, 600)
@@ -3737,19 +3849,27 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
         el('div', { class: 'row-2' }, [amtField, muField]),
         el('div', { class: 'row-2' }, [expField, refField]),
         descField,
+        featuredField,
         el('div', { style: 'margin-top:8px' }, [saveBtn, cancelBtn]),
       ]))
       editPanel.scrollIntoView({ behavior: 'smooth', block: 'start' })
     }
 
     try {
-      const j = await api('/v1/admin/discount-codes?include_inactive=true')
+      // Fetch products + codes in parallel so we can group codes by product.
-      const codes = j.codes || []
+      const [productsResp, codesResp] = await Promise.all([
-      const rows = codes.map((c) => {
+        api('/v1/products').catch(() => ({ products: [] })),
-        // Currency-aware rendering. SAT-currency codes show "5,000
+        api('/v1/admin/discount-codes?include_inactive=true'),
-        // sats off"; fiat codes show "$10.00 off" with cents-to-
+      ])
-        // dollars conversion. Backwards-compat for older rows that
+      const products = productsResp.products || []
-        // don't carry discount_currency: treat as SAT.
+      const codes = codesResp.codes || []
+      const productById = {}
+      products.forEach((p) => { productById[p.id] = p })
+
+      // Build a row for one code. Same render whether the code is in
+      // a per-product section or the "Global" section.
+      function codeRow(c) {
+        // Currency-aware amount rendering (unchanged).
         const cur = (c.discount_currency || 'SAT').toUpperCase()
         const fmtFiat = (cents, sym) => sym + (cents / 100).toFixed(2)
         let amountStr = ''
@@ -3769,7 +3889,14 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
         else amountStr = el('span', { class: 'badge b-gold' }, 'free')
         const usage = c.used_count + ' / ' + (c.max_uses == null ? '∞' : c.max_uses)
         return el('tr', null, [
-          el('td', null, el('code', null, c.code)),
+          el('td', null, [
+            el('code', null, c.code),
+            c.featured ? el('span', {
+              class: 'badge b-gold',
+              style: 'margin-left:8px; font-size:10px; padding:2px 6px; letter-spacing:0.05em',
+              title: 'Public launch-special — auto-applies on the buy page',
+            }, 'featured') : null,
+          ]),
           el('td', null, c.kind),
           el('td', null, amountStr),
           el('td', null, usage),
@@ -3811,14 +3938,84 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
             }, 'Delete'),
           ])),
         ])
+      }
+
+      // Group codes by product. Codes without a product (applies_to_
+      // product_id null) land in the "Global" bucket — they apply to
+      // every product on this instance.
+      const grouped = new Map()  // product_id -> codes[]
+      const globalCodes = []
+      codes.forEach((c) => {
+        if (c.applies_to_product_id && productById[c.applies_to_product_id]) {
+          if (!grouped.has(c.applies_to_product_id)) {
+            grouped.set(c.applies_to_product_id, [])
+          }
+          grouped.get(c.applies_to_product_id).push(c)
+        } else {
+          globalCodes.push(c)
+        }
       })
-      target.appendChild(tableCard(
+
-        'All codes',
+      // Single-product instances: flat table with no grouping noise.
-        codes.length + ' total',
+      // Multi-product instances OR any global codes: render one card
-        ['Code', 'Kind', 'Amount', 'Used', 'Expires', 'Status', ''],
+      // per group, matching the Licenses + Subscriptions tab pattern.
-        rows,
+      const useGrouping = products.length > 1 || globalCodes.length > 0
-        'No codes yet.'
+      if (!useGrouping) {
-      ))
+        target.appendChild(tableCard(
+          'All codes',
+          codes.length + ' total',
+          ['Code', 'Kind', 'Amount', 'Used', 'Expires', 'Status', ''],
+          codes.map(codeRow),
+          'No codes yet.'
+        ))
+      } else {
+        // Per-product sections, sorted: products with codes first
+        // (preserving the product list order), Global section last.
+        products.forEach((p) => {
+          const list = grouped.get(p.id)
+          if (!list || list.length === 0) return
+          const featuredCount = list.filter((c) => c.featured).length
+          const activeCount = list.filter((c) => c.active).length
+          const breakdown =
+            list.length + ' code' + (list.length === 1 ? '' : 's') +
+            ' · ' + activeCount + ' active' +
+            (featuredCount > 0 ? ' · ' + featuredCount + ' featured' : '')
+          const card = el('div', { class: 'card', style: 'margin-bottom:14px' }, [
+            el('div', { class: 'card-head' }, [
+              el('h3', null, p.name),
+              el('span', { class: 'sub' }, breakdown),
+            ]),
+            tableCard('', null,
+              ['Code', 'Kind', 'Amount', 'Used', 'Expires', 'Status', ''],
+              list.map(codeRow), '(none)'),
+          ])
+          target.appendChild(card)
+        })
+        if (globalCodes.length > 0) {
+          const featuredCount = globalCodes.filter((c) => c.featured).length
+          const activeCount = globalCodes.filter((c) => c.active).length
+          const breakdown =
+            globalCodes.length + ' code' + (globalCodes.length === 1 ? '' : 's') +
+            ' · ' + activeCount + ' active' +
+            (featuredCount > 0 ? ' · ' + featuredCount + ' featured' : '')
+          const card = el('div', { class: 'card', style: 'margin-bottom:14px' }, [
+            el('div', { class: 'card-head' }, [
+              el('h3', null, 'All products (global)'),
+              el('span', { class: 'sub' }, breakdown),
+            ]),
+            tableCard('', null,
+              ['Code', 'Kind', 'Amount', 'Used', 'Expires', 'Status', ''],
+              globalCodes.map(codeRow), '(none)'),
+          ])
+          target.appendChild(card)
+        }
+        if (codes.length === 0) {
+          target.appendChild(plainCard([
+            el('p', { class: 'muted', style: 'margin:0' },
+              'No codes yet — use the "Create a new code" form above.'),
+          ]))
+        }
+      }
     } catch (e) {
       target.appendChild(plainCard([err(e.message)]))
     }
@@ -5233,37 +5430,45 @@ hr.div { border:none; border-top:1px solid var(--border-1); margin:18px 0; }
   function catalogEditor(initial) {
     const rowsHost = el('div', { style: 'display:flex; flex-direction:column; gap:8px' })
     const addRow = (slug, name, description) => {
+      // Each entitlement is a 2-line block instead of 4 cramped
+      // columns: slug + display name share the top line (so they fit
+      // side-by-side at typical lengths), description gets its own
+      // full-width line below so longer copy reads without truncation.
+      // The remove button anchors to the top-right of the block.
+      const slugInput = el('input', {
+        class: 'input mono', placeholder: 'slug (e.g. unlimited_products)',
+        value: slug || '',
+        'data-field': 'slug',
+      })
+      const nameInput = el('input', {
+        class: 'input', placeholder: 'Display name (e.g. Unlimited products)',
+        value: name || '',
+        'data-field': 'name',
+      })
+      const descInput = el('input', {
+        class: 'input', placeholder: 'Description — shown as a hover tooltip on the buy page',
+        value: description || '',
+        'data-field': 'description',
+      })
+      const removeBtn = el('button', {
+        type: 'button',
+        class: 'btn sm danger',
+        title: 'Remove this entitlement',
+        style: 'padding:6px 10px; flex-shrink:0',
+      }, '×')
       const row = el('div', {
         class: 'catalog-row',
-        style: 'display:grid; grid-template-columns: 1fr 1fr 1.6fr auto; gap:6px; align-items:flex-start',
+        style:
+          'display:flex; flex-direction:column; gap:6px; ' +
+          'padding:10px; border:1px solid var(--border-1); ' +
+          'border-radius:8px; background:var(--cream-50);',
       }, [
-        el('input', {
+        el('div', {
-          class: 'input', placeholder: 'slug',
+          style: 'display:grid; grid-template-columns: 1fr 1.4fr auto; gap:6px; align-items:center',
-          value: slug || '',
+        }, [slugInput, nameInput, removeBtn]),
-          'data-field': 'slug',
+        descInput,
-        }),
-        el('input', {
-          class: 'input', placeholder: 'Display name',
-          value: name || '',
-          'data-field': 'name',
-        }),
-        el('input', {
-          class: 'input', placeholder: 'Description (buyer tooltip)',
-          value: description || '',
-          'data-field': 'description',
-          title: 'Description shown as a hover tooltip on the buy page',
-        }),
-        (() => {
-          const btn = el('button', {
-            type: 'button',
-            class: 'btn sm danger',
-            title: 'Remove this entitlement',
-            style: 'padding:6px 10px',
-          }, '×')
-          btn.addEventListener('click', () => row.remove())
-          return btn
-        })(),
       ])
+      removeBtn.addEventListener('click', () => row.remove())
       rowsHost.appendChild(row)
     }
     if (Array.isArray(initial) && initial.length > 0) {

startos/versions/v0.2.0.ts

@@ -58,6 +58,20 @@ const RELEASE_NOTES = [
 // in RELEASE_NOTES above (the milestone). Subsequent revisions
 // append here.
 const ROUTINE_NOTES = [
+  '0.2.0:16 — **Launch-special discount codes + marketing bullets + discount codes per-product UI.** Operators can now run public promotional discounts that auto-apply on the buy page, plus author marketing-copy bullets on tiers that don\'t map to real entitlements.',
+  '',
+  '**Launch-special (featured) discount codes (migration 0017).** Flag a discount code as `featured` and three things happen automatically: (1) the buy page renders a diagonal "LAUNCH SPECIAL" gold ribbon on every tier the code applies to; (2) the original price is struck through and replaced with the discounted price; (3) the purchase endpoint auto-applies the discount for buyers who don\'t type any code. Operator-typed codes still win — a buyer who pastes a different code in the form gets that code instead. When a featured code exhausts its `max_uses` cap (e.g. "first 100 buyers"), the ribbon disappears automatically and pricing reverts to standard. Expiry dates work the same way. New repo helper `find_applicable_featured_discount` picks the most specific match (policy > product > global) with operator priority by created_at.',
+  '',
+  '**Marketing bullets on policies.** Tier cards can now carry operator-controlled marketing copy in addition to the technical entitlements. Authored via a textarea on the policy create + edit forms (one bullet per line), stored as `metadata.marketing_bullets` on the policy, and rendered as ✓ checkmarks ABOVE the entitlement bullets on both the admin grid and the buy page. Use for things like "Up to 5 products" or "BTCPay integration" — features that are real but don\'t gate on a daemon-level entitlement. SDK consumers also receive these via `GET /v1/products/<slug>/policies` so dynamic pricing pages can render them too.',
+  '',
+  '**"Most popular" checkbox on draft tier cards.** Previously only the Edit modal had this toggle, which meant authoring a new tier required commit-then-edit to get the gold "Most Popular" pill. Now exposed on the draft create card too, alongside the new marketing-bullets textarea. Writes `metadata.highlight = true`.',
+  '',
+  '**Discount codes admin tab — per-product organization.** Replaces the flat-table view with per-product sections matching the Licenses + Subscriptions tab pattern. Each card shows a breakdown ("3 codes · 2 active · 1 featured"). Global codes (those without `applies_to_product_id`) get their own "All products (global)" section. Single-product instances continue to see a flat table. Each code row now carries a small gold "featured" badge when applicable.',
+  '',
+  '**Test count: 87** (unchanged — UI-heavy release; the existing CORS + entitlements-catalog regression tests cover the surface).',
+  '',
+  '**Upgrade path.** v0.2.0:15 → v0.2.0:16 is a drop-in. Migration 0017 is additive (one nullable column on `discount_codes` + a partial index). All new behavior is opt-in — `featured` defaults to false on existing codes, `marketing_bullets` defaults to absent. No SDK changes; the new fields appear in JSON responses but old SDKs ignore unknown fields. Operators who don\'t use launch specials see no behavior change at all.',
+  '',
   '0.2.0:15 — **Multi-draft tier authoring + custom durations on draft cards.** Small admin-UI release that fixes two papercuts from authoring fresh policies side-by-side.',
   '',
   '**Multi-draft survival.** Previously, committing one draft tier (clicking Create on a side-by-side draft card) reloaded the whole Policies tab — which wiped any other drafts the operator had open. Now the commit replaces ONLY that draft\'s grid slot with a finalized tier card; sibling drafts keep their in-progress input state untouched. Author Creator, Pro, Patron in parallel and click Create on each as it\'s ready, in any order.',
@@ -300,7 +314,7 @@ const ROUTINE_NOTES = [
 ].join('\n\n')
 
 export const v0_2_0 = VersionInfo.of({
-  version: '0.2.0:15',
+  version: '0.2.0:16',
   releaseNotes: { en_US: ROUTINE_NOTES },
   // No on-disk transformation needed — v0.2.0:0 is a label change.
   // SQLite-level migrations live separately under