v0.2.0:19 — Marketing bullets: choose above or below entitlements

Operator picks where the free-form ✓ checkmark copy renders on each
tier card. Default "above" matches prior behavior; "below" is opt-in
per policy.

- New metadata field metadata.marketing_bullets_position ("above" |
  "below"). Persisted only when bullets exist AND choice != default.
- UI: select next to the bullets textarea on create + edit forms.
- Admin grid: swaps marketingList + entChips order accordingly,
  including the top-margin tighten-up so the lists hug each other.
- Buy page (buy_page.rs): swaps marketing_html + entitlements_html in
  the tier-card template via destructured (first, second) tuple.
- Public /v1/products/<slug>/policies: exposes the position field as
  "above" | "below" (normalized) so SDK consumers stay in sync.

UI-only/metadata-only; no schema, no SDK breaking change.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

licensing-service/src/api/buy_page.rs

@@ -1094,8 +1094,15 @@ fn render_tier_picker(
             // name + description (as a tooltip). Falls back to the
             // Marketing bullets — operator-controlled copy from
             // metadata.marketing_bullets. Rendered as ✓ checkmarks
-            // above the entitlement bullets. Skipped silently if
-            // absent / wrong shape.
+            // above (default) or below the entitlement bullets based
+            // on metadata.marketing_bullets_position. Skipped silently
+            // if absent / wrong shape.
+            let bullets_below = p
+                .metadata
+                .get("marketing_bullets_position")
+                .and_then(|v| v.as_str())
+                .map(|s| s == "below")
+                .unwrap_or(false);
             let marketing_html = p
                 .metadata
                 .get("marketing_bullets")
@@ -1216,8 +1223,14 @@ fn render_tier_picker(
             } else {
                 classes.clone()
             };
+            // Operator-controlled order: above (default) or below.
+            let (first_block, second_block) = if bullets_below {
+                (&entitlements_html, &marketing_html)
+            } else {
+                (&marketing_html, &entitlements_html)
+            };
             format!(
-                r#"<div class="{classes}" data-policy-slug="{slug}">{popular_pill}{featured_ribbon}<div class="tier-name">{name}</div>{original_price_html}<div class="tier-price">{price_fmt}<span class="tier-price-unit">{price_unit}{cadence_suffix}</span></div>{dur_html}{recurring_meta}{trial_banner}{trial_meta}{description_html}{marketing_html}{entitlements_html}<button type="button" class="tier-select-btn">Select</button></div>"#,
+                r#"<div class="{classes}" data-policy-slug="{slug}">{popular_pill}{featured_ribbon}<div class="tier-name">{name}</div>{original_price_html}<div class="tier-price">{price_fmt}<span class="tier-price-unit">{price_unit}{cadence_suffix}</span></div>{dur_html}{recurring_meta}{trial_banner}{trial_meta}{description_html}{first_block}{second_block}<button type="button" class="tier-select-btn">Select</button></div>"#,
                 classes = classes,
                 slug = slug_attr,
                 popular_pill = popular_pill,
@@ -1232,8 +1245,8 @@ fn render_tier_picker(
                 trial_banner = trial_banner,
                 trial_meta = trial_meta,
                 description_html = description_html,
-                marketing_html = marketing_html,
-                entitlements_html = entitlements_html,
+                first_block = first_block,
+                second_block = second_block,
             )
         })
         .collect();

licensing-service/src/api/policies.rs

@@ -814,14 +814,26 @@ pub async fn list_public_policies(
                 .and_then(|v| v.as_bool())
                 .unwrap_or(false);
             // Marketing bullets: operator-controlled copy that renders
-            // as ✓ checkmarks ABOVE the entitlement bullets on the buy
-            // page. Stored as an array of strings in metadata; passes
-            // through to JSON unchanged.
+            // as ✓ checkmarks above (default) or below the entitlement
+            // bullets on the buy page based on
+            // `marketing_bullets_position`. Stored as an array of
+            // strings in metadata; passes through to JSON unchanged.
             let marketing_bullets = p
                 .metadata
                 .get("marketing_bullets")
                 .cloned()
                 .unwrap_or_else(|| json!([]));
+            // "above" (default — matches prior behavior) or "below".
+            // Normalize anything else to "above" so SDK consumers don't
+            // have to defensively coerce.
+            let marketing_bullets_position = match p
+                .metadata
+                .get("marketing_bullets_position")
+                .and_then(|v| v.as_str())
+            {
+                Some("below") => "below",
+                _ => "above",
+            };
             let price_sats = p.price_sats_override.unwrap_or(product.price_sats);
             // Featured discount (if any) — compute the post-discount
             // price the buyer would actually pay if they bought right
@@ -858,6 +870,7 @@ pub async fn list_public_policies(
                 "is_trial": p.is_trial,
                 "entitlements": p.entitlements,
                 "marketing_bullets": marketing_bullets,
+                "marketing_bullets_position": marketing_bullets_position,
                 "highlighted": highlighted,
                 // Recurring-subscription cadence — buy page renders
                 // "Renews every N days" / "$X/month" when is_recurring=true.